How to pick project management software for your marketing agency

The term “marketing agency” is a business entity growing steadily into a full-fledged industry. What is the role of a marketing agency in the growth of your company? As established time and again, marketing and sales define the growth pattern of any brand. They ensure the much-needed cash inflow and brand awareness. Every company measures their success in numbers and it is ensured by these agencies. Since we have established the importance of the marketing agency and their influence on the industry, let’s take a look at how these agencies can improve their efficiency.

The term marketing does not justify the intricacies of the industry. This is a pretty long and exhaustive list. Most companies entrust their complete marketing plan to the agencies while others seek guidance only in specific areas. It could guide for the creation of the brand icon using an online logo maker tool. Or it could be planning and managing an entire campaign. Marketing is all about the timing, and every minute matters.

The project management software is an effective tool which assists these agencies in planning their work and offering the best outcome for their clientele.

Here are a few knowhow to consider while selecting the ideal platform:

Microsoft Project

Imagine a day without your standard office tools? Microsoft, a leader in this industry has enthralled us with their user-friendly and compatible solutions. Some of us have even more experience than one version of the application and we do understand the company’s innovation and technology. Microsoft Project is an effective project management tool which assists brands in planning, scheduling, allocation, tracking and analysis. This technique has been recently updated and it is user-friendly.

Reliability and credibility are two added advantages of the company.

Zoho Office Suite

If you are looking for single software to manage all your company’s needs, Zoho Office Suite is the solution. This web-based solution deploys a holistic approach for a host of the clients’ demands. They combine the necessities into a single platform where it can be inter-linked and customised as per the requirements. These include maintenance of data, planning, scheduling, research, analytics, communication, customer management, and project management. It is customisable and user-friendly. The major advantage of selecting this application would be the multi-functional platform which saves time and effort. The project management tool is affordable which makes it even more practical.

Designhill

This project management tool is a classic example of field centric uniqueness and expertise. All applications do not necessarily be a multi-functional type. It can be specific to a single industry and be extraordinary in the chosen field. The primary aim of the software is to ease the process and provide exemplary results with less effort. The logo design of a brand is the foremost step in marketing. All collaterals and campaign revolve around the brand, and it is essential to have an ideal online logo maker. This application is highly beneficial to the marketing agencies as they offer a wide range of design variants and suggestions. This artificial intelligence-powered logo maker tool helps the brands taking a step closer to their goal.

Agile CRM

The vision of this application is to be scheduled and organise the various tasks and responsibilities of the individual resources. The application allows users to create projects, subtasks and assign them to the respective teams. There are different categories under which the projects can be stacked and reviewed later. The tasks can be moved between groups by a simple drag and drop. Multiple projects and functions can be added, and it can be sorted by clients, deadline, importance, etc. It can be shared with the entire team, and the admin can allow based on the hierarchy and job description.

Basecamp

This application can be used in both web and mobile, and is compatible for windows and MAC as well. The project management tool aims at solving the issue of multiple platform usage and consolidates them into a single active medium. It caters to the significant predicaments like communication, allocation, deadlines, team management, etc. Basecamp has a communication panel which is inclusive of both mail and chat features. The task can be created in accordance with the various teams, and it can be allocated to the different other segments. It gives scope for adding essential documents for security and reference. One of the primary features is the message-board which invokes the transparency rule, and allows all the stakeholders to be updated on the latest developments and changes. The schedule feature allows the teams to create deadline and time scope for a specific task or project.

The Bottom-line

The marketing agency endeavours to lower down the risk quotient through knowledge and experience. The project management application should be intelligent and efficient to make this happen. The project management software should offer end-to-end solutions right from planning, posting, analytics, team management, and even much more. There is no shortage of this software and there are thousands available in the open source market. The first and foremost step lies in understanding the requirement of the company. Every requirement is unique and the challenge lies in identifying the right partner. It is essential to have a futuristic approach while making the selection.

Description

Time and tide wait for no-one. This saying perfectly fits to the marketing industry. Every application used to help brands conquer the time-tide consortium and assist them in attaining their goal. There is no hard and defined role when it comes to marketing. We have case-studies and research reports to guide and lead. Every campaign and activity conducted by the brand or agency is subject to a huge risk factor.